Viu is available on the web and as an iPhone and an Android app. Today, with its over-the-top video (OTT) platform called Viu, it has transformed into a freemium streaming service with more than 9 million subscribers across six countries.
Even then, tracking and reconciliation of data usage of content through Vuclip might be a challenge. Like many others, VuClip started its life as a video search engine that indexed videos across the web. However, we don't think that significant monetization for Vuclip will be from advertising - what the company would ideally want, is a share of the telecom operators data revenue from the viewing the content. What Vuclip Really Wants Vuclip monetizes this content through advertising next to video search results - earlier this year, mobile ad network MKhoj got the mandate for monetization of inventory on Vuclips website. That as many as five Indian telecom operators have Vuclip on-deck is thus not surprising. This helps telecom operators significantly increase data usage on the mobile. The propensity to view video content is greater than to pay-and-then-download it. Content is made available for viewing as a full video, as well as piece-mealed in small sizes for users with lower bandwidth access. Vuclip acts as a gateway to video content from the web - it takes videos from sources like YouTube and Metacafe, and transcodes them on the fly for consumption on the mobile. Vuclip has a significant presence in India, providing video search on-deck to Bharti Airtel since May last year, as well as to Idea Cellular, Vodafone, Aircel and Tata Indicom. Vuclip, a mobile video search and delivery startup has raised $6 million in a Series B round of funding led by Jafco Ventures, with existing investor New Enterprise Associates also investing in the company.
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